Test ahrefs competitor research. How to Create an Effective SEO Strategy Learn exactly how to create a strategy, step by step. Test ahrefs competitor research

 
How to Create an Effective SEO Strategy Learn exactly how to create a strategy, step by stepTest ahrefs competitor research  With Ahrefs, you can access detailed insights on your competitors' backlinks, organic keywords, and top-performing content

1. . If we want to find keywords phrased as a. Ahrefs has a comprehensive Site Explorer tool loaded with different information. 3. In this article, I’ll put Semrush and SpyFu to the test and help you decide which SEO tool is better suited for competitor analysis. Go Ahrefs! Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. You’ll need it on top of any other SEO tools you’ll use. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. 4. Backlink Profile. Ad research. The top-ranking pages are your competitors. LowFruits. It also offers features for keyword research, competitor analysis, and site audits, making it a versatile tool for improving website performance and ranking on search engine results pages (SERPs). Using Semrush is a. Ahrefs is a leading SEO software suite with a robust list of features, including backlink analysis, keyword research and technical SEO audits. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. This goes above and beyond your usual free audit tools and gives you an incredibly clear picture of your site. We've listed the best competitor research software tools below, and share the results of our own data accuracy test to give you our recommendation for the best traffic analysis solution. Looking for a viable and more cost-effective Ahrefs alternative? Check out the best SEO tools you should try to achieve similar or even better results. Advertising research with ad budgets and keywords. The platform lets you conduct targeted keyword searches. The Positions Explorer (the star of the. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Now, it’s time to put Ahrefs to the test. The company was founded in 2010 by Dmitry Gerasimenko and is headquartered in Singapore. 8 billion keywords from 10 different search engines across 243 countries. To make things a bit easier we generate a list of keywords for you based on what is working for your competitors. That’s a lot of keyword data. Ahrefs has the largest database of search. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Learn how to use Ahrefs for SEO and to get more traffic to your website. 1. After the analysis is complete, it’s time to move on to step two, competitor keyword research. Backlink Profile. com is well optimized for mobile and tablet devices. Follow along for your business with our free competitive analysis template. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. It aids in the discovery of keyword ideas for fresh content development. Google Trends 7. When evaluating different solutions, potential buyers compare competencies in categories such as evaluation and contracting, integration and deployment, service and. I like that Semrush invests in ‘micro-tools’ like their SEO writing assistant (a Google Docs add-on for content optimization) and their Surround Sound SEO tool (to help you monopolize the SERPs, not just rank your page). While Ahrefs helps analyze backlinks, Semrush outperforms it in all three categories: backlink database size, backlink reports and tools, and backlink auditing and building. Spy on your competitors. Unfortunately, Ahrefs recently switched over to usage-based pricing. 8 billion keywords across 10 search engines in 171+ countries. The backlink checker allows you to see who is linking out to similar sites or. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Long tail Pro – A best Keyword research tool. Ahrefs – Keyword Explorer. com General Information . An exclusive Semrush Trial that lasts for 14 days, whereas Ahrefs stopped offering its 7-day trial for $1. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more. At $39/month, SpyFu costs much less than Ahrefs. Ahrefs has built a reputation as a robust SEO software, and one which is particularly solid for backlink analysis and keyword research purposes. Turn the algorithm into a friend. With Ahrefs, you can perform in-depth keyword research, ranking tracking, backlink analysis, competitor analysis, website audits, and more. We’ll set it to 500. Enhance your profit by using domain analysis tools, which will help you look into all the PPC/SEO competition and check the most valuable keywords. The New York Post is the top news & media site in the Northeast region of the U. It does not show you an in-depth analysis of backlinks. Ahrefs [Best overall SEO tool] Ahrefs is one of the most popular all-in-one SEO tools. After using ahrefs and SEMrush for. So unlike Ahrefs, SEMrush or Moz Pro, Majestic is all about backlinks. It’s one of the most popular and trusted marketing toolkits around and is used by some of the world’s biggest brands, like. Some businesses don’t necessarily need position changes or even the entirety of their competitors’ keyword profile. It allows you to understand your competitors' strategies and unearth opportunities to outperform them. 4 – Mangools. of SEO professionals trust Ahrefs’ link data over its competitors. Its primary menu is at the very top of the page, with a search bar that exists only to type in domains. Pair that with world-class. It empowers you to make informed decisions, refine your own SEO game plan, and ultimately, outshine. The analysis below reveals a list of ads Asana is running. Reveal every keyword for which the target website or web page ranks in the top 100 across 155 countries. Scroll down to the Keywords to Improve table. 2 in the world. Ahrefs' Rank Tracker is known for its speed and accuracy. Download the free SEO competitor analysis template. Ltd. This is a great way to find pages to prioritize your SEO efforts. 95, $ 0. Ahrefs. On the other hand, Google Analytics focuses on web traffic analysis and conversion tracking, providing data on user behavior, demographic. Check your organic traffic in Ahrefs’ Site Explorer. Raven Tools. This tool can crawl across the web and amidst tons of data to boost your search engine rankings. Mangools – Easiest Ahrefs alternative to use. Winner: Ahrefs Surfer SEO vs Ahrefs: Competition Research The Ahrefs Site Explorer tool offers a trio of SEO tools that can help you gain a competitive edge. Their Standard Plan is $29/month and includes unlimited keyword research, competitor analysis, limited rank tracking, 25 AI blog posts per month, and 2 users. Keyword research basics 2. Ahrefs rank: Check the top sites ranked based on Ahrefs ratings. Using each of these tools, you can perform an analysis of a competitor or compare their domain vs. ; How to Conduct an SEO Competitor Analysis Learn from your competitors’. Use anchor text analysis to detect possible. Filter and group non-targeted keywords together based on their real-time metrics using Keyword Manager. Google Analytics. 1. Ahrefs. SEMrush is the tool of choice for many SEO experts, if not Ahrefs; it offers many advanced features that. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Google says that links and content relevance are the top ranking metrics for your site's placement in search results. It is a well-respected tool in the SEO community, and Ahrefs site and keyword explorer tools make it very easy to analyze competition, research keywords, and measure traffic stats. 0” page in Site Explorer. You can also: Search for keywords on various search engines like Amazon, Yahoo, Google, Baidu, Seznam, Yandex, Naver,. This is one of the best alternatives to consider. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. They are both recognized as "SEO tools". Completely free (but you get more out of it if you use Google Ads) Ahrefs Free SEO Tools. Keyword research is an essential part of SEO, and Ahrefs is a powerful tool that can help you conduct effective keyword research. ; Competing pages that rank in the top 100 organic search results for the same keywords that your target gets the most traffic from in the top 10 results. SEMrush is a popular SEO tool that is used to conduct keyword research, competitor analysis, and Google Ad optimization. The tool offers in-depth details about paid and organic search campaigns. Ahrefs lacks an introductory competitive research tool that you can use without digging deep into your team’s budget. You can simply search the domain of your competitor and take an overview of their ad copy, keyword position, and traffic and spend. When it comes down to it, comparing these tools based on ease of use entirely boils down to the user. June 3, 2021 28 min read. Ubersuggest is one of the best free competitor keyword research tool that helps you find more than 100 long-tail keywords in a few minutes. By using Ahrefs to analyze search volume and keyword difficulty, analyze SERP data, use filters and sorting options, and analyze competitor keywords, you can identify the best keywords to target for your. BrightEdge. The 10 Best Competitor Analysis Tools to Use in 2023 1. Word count – the number of words in a keyword or phrase. One of the most popular Ahrefs alternatives is SEMrush. $39/mo - $299/mo. com received 31% of traffic share, a 14% lead over its closest competitor realtor. com Pros Even though Semrush and Ahrefs are often treated like interchangeable tools, I want to highlight a few insider observations that make Semrush the best Ahrefs alternative. Ahrefs is a popular SEO and backlink analysis tool that provides insights and information to help improve a website's search engine ranking. 1. The Standard plan, which costs $179 per month, includes more advanced features such as full site audits and access to the content explorer tool. Ahrefs Review: The Bottom Line. It also lets you check competing domains and pages to identify new opportunities. 1. Expedia’s traffic decreased by more than 80% year-over-year during April 2020, the apex of the pandemic. SpyFu is a competitive intelligence tool for online marketers. Surfer. ” In fact, SEO and content marketing consultant Jake Ballinger said it’s the only paid tool he uses. You Need Fewer Backlinks. Are you a beginner or an expert SEO professional? If that’s irrelevant for you, whether it’s budget constraints pushing you to find Ahrefs alternatives? Are you clear. SEMrush is particularly effective at helping you determine how your domain measures up in terms of keywords and site traffic. #8: See Other Keyword Ideas (Based on Your Seed Keywords) #9: Find the Keywords/Topics that Send the Most Traffic to Your Competitors. Includes keyword research for YouTube, Amazon, and Bing. 3. Provides a user-friendly interface and is suitable for both beginners and experienced SEO professionals. Google Search Console. One of the key functionalities of this tool is link analysis. UberSuggest is the ideal free alternative to SimilarWeb that I’d recommend to anyone on a budget. While its interface isn't geared for beginners, it's a solid. Use Google Keyword Planner to cut down your keyword list. This selection of free SEO tools will help you with various SEO tasks,. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Ahrefs starts at $99/month and is available in a 7-day trial version for $7. For example, you can use it to analyze a competitor’s site traffic, top content, and backlink profile, and then build your strategy using those insights. It provides the most comprehensive and up-to-date backlink data compared to Serpstat and SEMrush. These tools will help you to find relevant keywords, as well as their search volume, CPC, and competition. First, enter the query a broader category is targeting, e. They’ve both been around for years and are loaded with lots of fantastic features that every. These three tools make the Ahrefs Site Explorer an all-in-one research tool, including organic traffic research, backlink analysis, and paid traffic research. You can also opt for the Standard plan at $179/month, Advanced at $399/month, and Agency at $999/month. 7. Moz ProThe tools for competitive research are easy to use and give a visual snapshot of their activities and offer a useful user interface for drilling down by category. Pair that with world-class data and an excellent UI, and it’s no wonder that Ahrefs has established itself a leader in the SEO software space. Comprehensive Competitor Research. The basis for so many key SEO metrics like domain rating, keyword difficulty, and anchor text analysis are backlinks. Try Ahrefs SEO tools provides premium SEO tools for keywor. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. This can be used to test out the tool before committing long-term at full price. Go Ahrefs! Snooping on competitors: While Ahrefs isn’t a tool specifically designed to gather competitive data, it does a rather good job at it. That’s why traffic potential is a more accurate metric to rely on. S. Step #3: Review the Keyword List. SpyFu; Ahrefs Competitors; Moz Competitors; SpyFu Competitors; The 3 Best Keyword Rank Tracking Tools: Semrush, AccuRanker &. See all keyword rankings for any website or web page. Luckily, Ahrefs displays metrics about each backlink pointing to your site so you can easily see the highest quality among them — and the lowest. Create the content. Using Ahrefs, you can view all of the pay-per-click (PPC) keywords your competitor is targeting. Slow pages. These tools are designed to help you improve your website's search engine ranking. If we want to find keywords phrased as a. It is used by customers to spy on the organic and paid search activity of their competitors. Peak behind the curtain to see what growth tactics are working for your competitors. GKP groups keywords with similar meaning (and makes mistakes) According to our GSC data, the keyword “ahrefs” got 25,436 impressions in June (in the U. Ahrefs vs Semrush - Competitor Analysis. Ahrefs is mostly focused on tracking, monitoring, and research — so it isn’t really a reporting tool, aside from its automated rank tracking updates. Vlog #8: Competitor Analysis. This example takes the Keto Diet niche, as it has growing interest over the years. It takes into account geographic, demographic, and psychographic data about past, current, and potential customers, as well as competitive analysis to evaluate the viability of a product offer. In the second left sidebar that now appears, click “Parent Topics. A Moz Pro subscription ranges from $99-$599 per month (with significant discounts if you pay yearly). The analysis below reveals a list of ads Asana is running. Get startedwith Semrush today. 1. Comprehensive competitor research is a vital aspect of Ahrefs broken link building strategy. GKP groups keywords with similar meaning (and makes mistakes) According to our GSC data, the keyword “ahrefs” got 25,436 impressions in June (in the U. Ahrefs and Semrush both enable you to free trial before devoting to their plans. Explore organic and paid traffic metrics for any website using Site Explorer. . SEMRUSH – Best All-in-one SEO tool. Breadth. Standard and Advanced profiles come in at $199 and $399 respectively, while Enterprise subscriptions cost $999 per month. Advanced Web Ranking for reporting. 000 search terms. 87sec. A regular expression (regex) is a sequence of characters used to find patterns within text. SEMRush: Best Ahrefs Alterntive. Ahrefs too has a “Paid Search” feature for ad-spying; just like Spyfu. It’s ideal for competition analysis since it generates extensive information on your rivals’ link building, paid and organic keyword research, and advertising actions and plans. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. ”. Crayon is an artificial intelligence tool that can help with both competitor analysis and competitive intelligence. BrightEdge. The two top SEO tools on the market compete for the attention of webmasters, but which is the best? Here, we compare Ahrefs and SpyFu, and discuss which one is more appropriate for your needs. SimilarWeb. 1. In contrast, upgrading to the standard version of. Ahrefs Overview. Let’s dive into nine actionable content research tips I’ve learned along the way. Crayon. Traffic Potential – The potential amount of search traffic your page can get if it ranks #1. Best for: Marketers who want a more intuitive UI than Ahrefs. Overall, both tools are great and we enjoy working with each of them here at Siteefy. Surfer. You need backlinks to rank high in Google, which all starts with doing a backlink analysis. SEMRush is a digital marketing toolkit brimming with features and is widely regarded as the best Ahrefs alternative available today. Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs. A regular expression (regex) is a sequence of characters used to find patterns within text. The top-ranking pages are your competitors. Use the “Traffic share by pages” report in Keywords Explorer . Semrush. Ahrefs also gives you estimated search volume, cost per click (CPC), and traffic stats. Here, we’re using moz. Let’s now move to the individual features… Keyword Research. Ahrefs SEO Product Tour, Reviews & More 2023. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Agency Analytics. Semrush offers a 16% discount if you pay in advance for a year. The Hoth is a free Pay Per Click Competitor Research Tool powered by SEMRush. “Moz Link Explorer is our most invaluable tool for conducting SEO competitive research. From backlink analysis to keyword research, it is immensely useful in growing your organic traffic, monitoring your competitor’s keywords with it's robust keyword research tools, and helping you. Enter the Twitter profile URL of your competitor’s CEO, CMO, or whoever the most prolific marketer is within the company. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's organic keywords, backlink strategies and PPC keywords. SimilarWeb is one of the most widely used competitor analysis tools on the market. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible your brand is in the market. Link growth. Like Ahrefs, Semrush is a platform created by SEO professionals for SEO professionals, thus ensuring the quality of the tools, their correct functioning and the achievement of short-term results. 1. ClickUp 2. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. The first is with Google Search Console. Moz Pro for integrations. This gives you a clean, strong and ready to build on platform to attack your competitors from. The keyword research is just about as sophisticated as Semrush, The competitive suite includes competitor display ads, affiliate research, lead gen research, estimated marketing spend and much more. Semrush, Ahrefs, Moz and GrowthBar allow you to see which keywords are bringing your competitors traffic, conversions, and sales. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Comparison of Backlink Analysis The 10 Best Competitor Analysis Tools to Use in 2023 1. It also provides detailed backlink research, which is updated on a daily. It shows you backlinks which are intentionally hidden from Ahrefs, Majestic, Semrush and co. It’s an all-in-one digital marketing platform that comes with dozens of tools for competitor research, SEO, content marketing, PPC, and social media marketing. Building and maintaining a strong online presence is challenging, much like growing a healthy plant in a crowded garden. Pricing. It provides valuable insights into improving organic search rankings. Keywordtool. Semrush is one of the most popular SEO tool suites out there. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. The first step you should really take is to perform an audit on your site. Their database already has 20. 2. And. Here’s some basic steps to help you do solid content research using this awesome new tool. Our company’s SEO strategy is fully based on Ahrefs’ tools and tutorials. From head terms to long-tail phrases you’ll get hundreds of suggestions from our free keyword research tool. Serpstat. It covers meta tags, canonicals, Open Graph tags, structured data, hreflang, subheaders, and more. Ahrefs. Ahrefs is ideal for in-depth SEO analysis, including keyword research, backlink analysis, and competitor research. 2. How to target keywords 5. Majestic – Best alternative to Ahrefs’ Site Explorer tool (backlink analysis). Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. It provides a complete SEO report to know the competitor’s page ranking for keywords. SEO Tester Online for an all-in-one SEO suite. Matches core Ahrefs features. It’s 100% focused on backlinks. Go to Organic Keywords. Sam Oh. Link Building: find the strongest backlink opportunities in a niche. Ubersuggest has a free version that is useful. Ahrefs ti mostra il quadro completo dei link follow e nofollow per qualsiasi target. Similar to Ahrefs, SemRush is another popular competitor analysis tool with a free version that allows you to perform basic competitor research. 3. 0 report. It offers a powerful set of features for finding lucrative keywords and analyzing competitor rankings. SEMrush:So the first step is to find competing pages in one of two ways: Search Google for your target keyword. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. On the other hand, Ahrefs also offers a comprehensive competitor analysis, but seems to emphasize too much on backlinks instead of going for an all-round approach like Semrush. How to Create an Effective SEO Strategy Learn exactly how to create a strategy, step by step. You need to choose a topic that helps you achieve a certain goal. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics. Ahrefs offers a single tool for both keyword and competitor research, while SE Ranking features two separate instruments that provide better insights for each task. The next closest competitor (GSC) only had 14% of votes. Considering alternatives to Ahrefs? See what SEO Tools Ahrefs users also considered in their purchasing decision. In other words: Majestic isn’t an all-in-one tool that does keyword research, SEO site audits and on-page SEO analysis. Teams can benefit from automated reporting, WL, and the extra user seats included in most subscription plans. Another thing I like about Ahrefs is that it also identifies the parent topic ("Parent Topic") for a particular keyword. Ahrefs is the darling of SEO marketers everywhere — but, like Semrush, it offers tools for paid search marketers, too. You can find content and keyword gaps that you’ve missed. For each keyword phrase, the Keyword Generator displays: Search volume. It gives you access to all the key tools typically needed for a SEO project: keyword research, backlink analysis and site auditing. Ahrefs is one of the best keyword research tools available on the market. Keyword Prioritisation (PLUS How to. SEMrush. It offers many SEO tools to meet your needs, including link building, keyword research, competitor analysis, rank tracking, and site audits. Start your free trial. New project setup is easy. Ahrefs isn’t cheap as its Lite plan comes at $99/month. Semrush. Focuses mostly on link management and metrics; Costs more than other SEO and keyword research tools; Features a short, paid trial period; Ahrefs cost: Ahrefs offers plans from $99-$999 per month. Ahrefs is an all-in-one research tool that can be used for competitor analysis in search engine optimization and content marketing. So, you can do SEO, content marketing, competitor research, and social media marketing all from this single tool. , “engagement rings,” and search for it in the tool. However, I suggest you do further keyword research before ruling a competitive niche out entirely. The Ahrefs dashboard is overall less cluttered than SEMrush. Global Rank. Ahrefs. Nozzle for data visualization. Ubersuggest. Ahrefs Keyword Research Tools. Its most valuable feature is its ability to compare your website’s SEO performance against those of your competitors. Technical SEO Guides. Ubersuggest is one of the best freemium Ahrefs alternatives that was started by a famous marketing influencer Neil Patel. Raven Tools. In other words, they help with stuff related to competitive analysis, keyword research,. 2. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. The tool will show you the top keywords driving traffic to ahrefs. We’ll also exclude sections of their. You can get free access to Ahrefs tools & data by using Ahrefs Webmaster Tools. Even though backlinks tracking is pretty much equal , and Moz has the upper hand when it comes to on-page SEO , it, unfortunately, isn’t enough to sway us in their favor. Duplicate content. The competitor analysis tools of Ahrefs includes: Content Gap, Domain Comparison, Competing Pages, Link Intersect, Competing Domains. This is largely niche dependent, but once you establish topical authority, generally speaking, you’ll need fewer backlinks. SEMrush (Paid) SEMrush is the best keyword research tool for SEO. Cancel anytime. Q6. Raven. “Doing competitive research gives you a complete picture of your prospects' options and how the competitors are communicating in their landing pages, keywords, and ad copy. If you care about things like content marketing, competitor analysis, and keyword research, Semrush is the. We want to first add a filter to exclude branded keywords – in this case, “moz”. Get automated email alerts about your. Our comprehensive data allows us to provide reliable estimations of a website's organic search traffic in Google. Go to the Backlinks report. Audit Your Website. Semrush. Keyword Research. With their Keyword Magic Tool, you can enter a seed word and get up to 2 million keyword suggestions. Make your business visible online with 55+ tools for SEO, PPC, content, social media, competitive research, and more. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool. Ahrefs proves once again that it is the best tool for keyword research. Screaming Frog: Suitable Ahrefs alternative for experienced SEO professionals and bloggers: 6. 1. Semrush. 61%, Ahrefs at 72. By simply plugging the potential site from the HARO query in Site Explorer, you can bring up a quick overview of the site’s metrics, including the Domain Rating (DR) and traffic. you need to invest in an SEO. Brainstorm “seed” keywords. Ahrefs operates in the rapidly growing and competitive field of search engine optimization (SEO) and digital marketing tools. Peak behind the curtain to see what growth tactics are working for your competitors. Other important factors to consider when researching alternatives to Ahrefs include reliability and ease of use. Ahrefs is an SEO platform offering a set of tools to grow your search traffic, research your competitors, and monitor your niche. Ahrefs is an SEO and keyword management suite that the experts trust. And it ranks number one among Ahrefs alternatives. Mangools attempts to present a more modern, barebones approach to competitor analysis and search engine improvement. It provides detailed data on search volume, difficulty, and potential traffic for different keywords and suggestions for related keywords that could be. In recent years, the platform has managed to grow from a young and ambitious. Ahrefs is one of the best keyword research tools in the market, and the reason is missing from the above list is that it does not offer a free version or trial. To add insult to injury, market competitors offer way more results for the same searches. The main factor of increasing traffic is keyword analysis or keyword distribution, so they offer a PPC and SEO competitor analysis report. 3. Try Serpstat. Competitor Research. Here is a quick summary of everything you can do with Ahrefs: Find the keywords that are most profitable for paid as well as organic search. So is tracking its status regularly to keep the inbound reference live. Using Ahrefs for competitor analysis:. 5. Rank Tracker for unlimited keyword tracking. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. They define your niche and help you identify your competitors. 2. Keyword Research.